GREAT Hospitality is an innovative, independent, accreditation scheme, designed for any hospitality business offering accommodation, be it a hotel, guest house, inn or restaurant with rooms. It adopts a fundamentally different approach from other assessment programmes, in that it focuses on “Best Practice” in a range of key areas.
There are various schemes in place which deal with “quality” of accommodation, notably VisitEngland and The AA, both of which have well-established star rating systems to guide guests in terms of overall expectations. TripAdvisor, and other on-line review sites, give everyone plenty of opportunity to offer their opinions (often subjective) about businesses, and prospective guests can use these reviews as a further guide to what they might expect in terms of the quality of the establishment.
What none of these schemes do, however, is to look in detail at aspects of the business that impact on a guest less obviously. How is the risk of legionella minimized, for example? How are guests with mobility issues treated? How much thought has been given to contingency planning in the event of a major incident? How are Data Protection responsibilities managed?
Businesses displaying GREAT Hospitality accreditation have demonstrated a clear understanding of a wide range of issues affecting guests and staff alike, and by displaying the GREAT Hospitality logo, are communicating their high standards to prospective guests.